Philips® Hue – Smart Security Lighting

Insight

Many people have installed locks and alarms. They are not convinced that light can secure their home.

Challenge

To convince homeowners that light is a form of home security worth investing in.

Solution

An ad campaign to show the audience that light is a form of security to prevent crimes like locks and alarms.

Prints

Outdoor

An interactive signage with a motion detector is strategically place in locations with pedestrian traffic. Every time someone walks near the signage, it will trigger the motion sensor to change the display.

Social GIF

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