Insight
Young adults aged 18-35 are active in outdoor activities. They like to explore the outdoor several times a month to get away from busy city life. They enjoy nature and always try to live a healthy lifestyle.
Copywriting
Greater SF Ad Club – 2021 SF ADDYs
Challenge
Outdoor Research® wants to increase its market shares in the US market.
Solutions
Outdoor group activities strengthen relationships. We want the audiences to ask their loved ones to join them in exploring the outdoors to expand the community.
Prints
Outdoor
Social
