Insight
Active men who live in the city don’t want to carry so many shower products to the gym.
Problem
To let them know they only need one product to clean their whole body.
Solution
An ad campaign that educated them that using 3 in 1 shower gel is a smart choice.
Prints
Outdoor
Gym Takeover
Packaging
A packaging meant for 3 bottles but containing only 1 bottle of shower gel that sends a message that 1 bottle is all you need to clean yourself.
