Challenge
To show the male aged 18-30 years old that Hungry-Man can satisfy a man’s appetite.
Social Media Ad
Greater SF Ad Club – 2020 SF ADDYs
Animation or Special Effects
Greater SF Ad Club – 2020 SF ADDYs
Solution
To show that even a beast can be satisfied by eating Hungry-Man.
Social
While brainstorming ideas for the ad campaign, we heard a black bear got stuck in the dumpster while looking for food at King Beach near Lake Tahoe. It managed to break free with the help of brave deputies. The encounter was recorded on a dashcam video. the video quickly went viral on social media.
We borrowed interest from the event and manipulated the video to reveal why the bear dived in the dumpster. The video would be published on the client’s Facebook page.
Source:
WATCH: Deputies help ‘T-Shirt’ the bear escape from dumpster at Kings Beach
Tight Comps
Storyboard
The story is set at a supermarket at the frozen food section near the TVs. It shows a bear trying to open a box of Hungry-Man with its big clumsy paw. The event is being broadcast live on social media. The online community is participating to help the bear get the food out of the box.
