Problem
Communities in Guadalajara, Mexico are already working towards bettering themselves, but violence between youths is impeding that progress. With our solution, we want to help ease the process by taking the victims out of the equation.
Mobile App
Greater SF Ad Club – 2021 SF ADDYs
Solution
LOOT, a reward system app that allows youth to participate in +Peace and community events. Their participation is rewarded with credits that allow them to purchase mobile games and in-app purchases. By collaborating with the App Store and Google Play Store, we will add LOOT as a payment method.
Strategy
The app will be launched with a microsite and an instructional YouTube video. Partners and collaborators will help introduce the app through their social media page.
Art Direction
Kenny Lim
Copywriting
Mukhtar Nuru
Advisor
Mark Edwards
