Integrated Ad Campaign
Greater SF Ad Club – 2021 SF ADDYs

Integrated Ad Campaign
AAF – 2021 District 14 ADDYs

Integrated Ad Campaign
AAF – 2021 National ADDYs

Insight

The Energizer® Ultimate Lithium™ batteries are long-lasting and can perform in extreme temperatures.

Challenge

To show the audience that the batteries are longest-lasting and perform in extreme conditions.

Solution

An ad campaign to show things powered by these batteries perform beyond expectations in any situation.

Print

Retail Display

Batteries will be displayed in the frozen section. It shows consumers that the battery can withstand extreme temperatures.

Ambient

Wrapping ski resort cable car pole to advertise the batteries’ powerful performance and ability to withstand extreme temperature.

Lightboxes are placed at snowing locations. The visual of life-size batteries expresses the power and ability to withstand extreme temperatures.

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