Problem
14 – 19 years old girls in London are trying to pick up healthier habits, but stop short as soon as they feel they’re not making any progress.
Source:
Reframing Sport for Teenage Girls: Building Strong Foundations for their Futures
Mobile App
Greater SF Ad Club – 2021 SF ADDYs
App: Mobile or Web-based
AAF – 2021 District 14 ADDYs
Mobile App
AAU 2021 Spring Show
Solutions
Nike+ Coach Lora setting! A personal life coach app feature that caters to the target audience’s needs.
Strategy
The UK is the world’s third-highest contributor to TikTok’s revenue and 41% of their users are aged 12-20 years old. We’ll do a brand takeover and hashtag challenge on TikTok to build awareness among the audience.
Art Direction
Kenny Lim
Copywriting
Mukhtar Nuru
