Insight

Dog lovers realize their dogs are gaining weight and getting less active. They know their lack of movement is the problem. They are worried that it will cause damage to their dog’s health if left uncontrolled.

Problem

Dog lovers are busy with work and spend little time to walk their dog. They live in small spaces with not enough space for the dog to move and play causing the dog to gain weight.

Solution

We want to show the audience that their pet can gain a healthy growth weight through diet with Purina Beneful Healthy Weight.

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