Outdoor & Transit Ad Campaign
Greater SF Ad Club – 2021 SF ADDYs

Insight

Teenagers are creating more contents on social media platforms. More content means more data and space are required.

Challenges

Device companies are implementing USB-C technologies on their latest devices but users are not aware of the technology’s full advantages.

Solution

An ad campaign to show the advantages of using SanDisk® USB-C compare to traditional cable for data management.

Sketches

Tight Comps

Print

Outdoor

Ambient

A poster with an electrical danger sign is place near power boxes to display the risk of electrocution for using cable.

Social

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